Periscope: Potential Game Changer in Building Brand Identity

The name “Periscope” has been sweeping the social media world for the past year since the app’s unveiling. But as a relatively new platform, ambiguity still lingers about its capabilities and best use, leaving room for some much needed clarification. So what exactly is Periscope? Periscope is a live video streaming mobile app, launched and purchased by Twitter in March […]