![More than Just Viral [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-24-at-11.41.49-PM.png)
Session: More than Just Viral: Making a Video that Your Audience Actually Watches Present: Tod Plotkin, Principal & Creative Director, Green Buzz Agency Recap: Tod is a vessel of knowledge when it comes to video production. Aside from being one of the best speakers at the conference, he was also one of the most knowledgeable and had practical advice. Tod Plotkin started […]
As Vice President of External Affairs, one of my favorite responsibilities is our international Chapter outreach. The Society currently has three international Chapters — Argentina, Colombia and Peru. Each was asked to give a brief summary of what public relations is like in their country and a little bit about their Chapter. I hope that through reading each one you […]
As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for more than half a century […]
