The Indispensable Strength: Why Black Voices Are Essential to Public Relations
Embracing and empowering Black voices in public relations is not about fulfilling an obligation. It is about strengthening the profession as a whole.
Supporting Black PR Students: Allies’ Role in Fostering Inclusivity
Black History Month serves as a reflective time, where we can look back on the contributions and sacrifices made by Black people. It also serves as a time to call for action, a reminder that there is still much work to be done in the pursuit of true equality and justice for all. In recent years, companies have taken steps […]
The Future of Public Relations Must Be Inclusive
As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life? While the answer to this question isn’t always easy, our generation can commit to improving the PR industry by seeking and supporting more […]
The Disadvantage that can become an Advantage: The Dyslexic Voice
Going back to the third grade, the teacher passes out a piece of paper and tells the class that we will have a timed writing assignment on the chapter we just read. For the average student, this might be scary, but doable. For a student who has dyslexia, however, this task seems impossible. Timed writing is difficult for students with […]
Using PR To Help Others
Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important topic. As a PR professional, […]
Big Win for Diverse Actors at 2022 SAG Awards
The only way Hollywood and the entertainment industry evolve and reflect the society that we live in today is by embracing diversity. As public relations professionals, it is important we pay attention to diversity issues in the media now and in the future. Seeing how representation and diversity can make a difference in the media is just the start. On […]
DEI Practices in PRSSA Chapters
For young individuals entering the public relations field, DE&I is without a doubt one of the most important initiatives in companies. PRSSA has taught me that the implementation of DE&I efforts in an organization is not a difficult practice. In my PRSSA Chapter at Sacramento State University, the executive board and I practice DE&I by building a team-like environment within […]
What Marvel’s “Shang-Chi” Means For Asian Representation in Hollywood
Hit sensation, “Crazy Rich Asians” in 2018 directed by Jon M. Chu and written by Kevin Kwan, led to a void in Hollywood that wasn’t fulfilled for many years. That void was the lack of representation in films for all cultures including Asians. While Asian actors have been in Hollywood, they haven’t been the center of those projects but rather […]
Victoria’s Secret Rebrand: Better Late Than Never
Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors. It has […]
The Principles of Pronouns
Preface: Using she/they pronouns does not make me understand the trans experience. The following article is based on my personal experience using she/they pronouns. I have not and will not face the discrimination trans-identifying people do. I can only speak on behalf of myself. Why Do Pronouns Matter? I started using she/they pronouns last year. I identify as a cisgender […]
