I am sure some of you are wondering what exactly a public affairs public relations professional does. As a public relations associate at Lansing-based bi-partisan agency Lambert, Edwards & Associates (LE&A), I hope to give you a glimpse of what life is like inside the public affairs world. Generally speaking, “public affairs” means working with issues that affect the public. […]
You have been told not to show up to an interview empty handed – but what does that mean? You want to present the most polished version of yourself in your interview, whether for a job or an internship. These are the five things you should never go to an interview without: 1. A professional folder filled with extra copies […]
Branding. It’s a word we hear very often, but how do we really know what it means? Branding is often thought of as what images, colors or sayings come to mind when you think about a company or a person. Consistency and repetition are both imperative for successful branding. Consistency This is the most important part of branding. No one […]
Ready to learn the proper way to create an annual plan to guide your Chapter to success? These steps and examples will help you develop a plan for the year. For those who have taken a public relations campaigns class, this may look familiar. For those who have not, or for those who need a refresher, here is a simple […]
Recruiting new members can sometimes be a challenge, and with the new school year coming up, it’s probably crossed your minds. Do not fret! These are some basic and simple ideas that can be adapted to work with any Chapter. 1. Go to ALL communication classes Visiting a class is a great recruitment tactic. It’s important to not just visit […]
As you may know, there are a thousand different directions a career in public relations in an agency may take you, and 100 different tasks you may do throughout the week. For me, working for the world’s largest independent public relations agency, Edelman Public Relations, no two days are ever the same. For starters, I work for some of the […]
If I were a betting woman, I’d say my experience as a new professional in the health care industry is similar to other New Pros’ positions. The skills we use are generally the same — just applied in a different way. The daily life of a New Pro is quite different than that of a student or intern. The transition […]
