Professionals in the public relations industry are masters in subjects that range from crafting the perfect pitch to producing enticing campaigns. PR experts are fluent in social media and can practically write a press release with their eyes closed. Inspired by @prgirlmanifesto’s “PR Pro Starter Kit” on Instagram, below is a list of valuable tools that many fellow professionals keep in their […]
Picture this: It is a post-pandemic world where stadium concerts are actually a thing and your best friend miraculously scored tickets to a Beyoncé concert. The lights go dark and Queen B steps onto the stage to perform one of your favorite songs: “Run the World.” You sing along with Beyoncé to this girl power anthem as she asks the […]
As the summer draws to a close, a new semester approaches with new opportunities. Whether you’re starting your professional career, searching for an internship or gaining a leadership position, you’ll want to nail every interview you walk into. After a year of practicing myself, below are the best tips I have picked up for interviewing. Before the interview: Schedule a […]
As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective force to plant 20 million […]
If there’s any silver lining to canceling virtually every in-person event due to COVID-19, it’s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they’re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at Brigham Young University, there’s a […]
There are many myths people outside the communications world believe about public relations professionals. I am here to debunk a few of these stereotypes. 1. Liar, Liar. The No. 1 stereotype of public relations professionals is they spin the truth and display dishonesty. This could not be further from the truth. Public relations people are all about accuracy and honesty, […]
So you’ve locked down that internship. Your perfect cover letter, resume and portfolio did the job and your interview couldn’t have gone better. The dream internship is finally in your lap and you are antsy to start. Before you jump the gun and sell your soul to your new job, take a step back. Because you’re an intern, you may […]
When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she loves the Revlon (or whatever […]
I’ll be honest, I wasn’t entirely sure what PRSSA was all about when I first joined. I knew I wanted to be more involved on campus and as a PR minor, joining simply made sense. It wasn’t until afterward that I found out just how respectable and professional the organization and its members are. I was very impressed when I […]
In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran an advertisement in the New […]
