You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, I’ve come up with a […]
College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every company, big and small, has […]
![“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2019/10/collie-1.jpg)
Sitting in a room bubbling with the eagerness of PRSSA students from around the world, enters Will Collie; husband, father and PR pro from Edelman Southern California – here to deliver the first keynote of the fun-filled weekend. Collie admits that, twenty years ago, he was where we are. After showing us a few amazing case studies from Edelman, such […]
Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]
First impressions can be a key component to whether you get a job or not. You may have worked a retail job or in food service when you were in high school. Those interviews may not have been as demanding. But for college students, the interviews you are doing now may very well lead to a life-long career. That is […]
This is the second blog post sharing the experience at the PRSSA 2019 International Conference in San Diego, California, taking place October 18–22, 2019. Read the first post here. Saturday With roll call out of the way and students welcomed, Saturday’s portion of the 2019 International Conference continued with a series of breakout sessions. Some students, like University of Cincinnati […]
This is the first of two blog posts sharing the experience at the PRSSA 2019 International Conference in San Diego, California, taking place October 18–22, 2019. Read the second post here. “Let’s take a journey,” PRSSA National President Nicholas Goebel sang to 700 students while kicking off the Chapter roll call alongside the National Committee at the 2019 International Conference […]
With great resources comes great responsibility. LinkedIn is a great way to interact with your professional contacts but if you don’t use it wisely, you are likely missing out. So what can we do as future PR professionals to ensure we are building a LinkedIn profile that will help us get the job once we walk across that graduation stage? […]
It is time we all take an honest step for transparency in the job search realm for young professionals. To the recent graduates or soon-to-be graduates, I hope this message finds you all well. After much thought and consideration, it is time to discuss the not-so-glamourous parts of post-grad life. To begin, this post is coming from a place of […]
You have two semesters until graduation, a mediocre internship and no set plans for the future – anxiety sets in. Sound familiar? Feeling lost about where to intern or what career path to take? Two recent graduates, who landed jobs at the largest privately held agency in the world, light the way to show us how to graduate confidently. Whether […]
