En la actualidadnos encontramos envueltos en un mundo que ya no tiene fronteras o al menos no en el sentido estricto como solíamos conocer este término fronteras. La globalización ha hecho que en un instante podamos conocer lo que está pasando en cualquier lugar, saber lo que piensan personas de otros países y reconocer sus necesidades y problemas; además, se […]
It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the environment as possible, it leads […]
Test your knowledge with our latest quiz! – Elizabeth Frenaye is a senior studying public relations and strategic communications, with a focus in event management, as well as international studies at American University. For her chapter of PRSSA, she is the service director and in charge of the Bateman Competition.
“Network, network,network!” every single PR professor, practitioner and student passionately preached into my ear. In my freshman year of college, I heard this verb so much I nearly grew sick of it. Sure, I thought I already knew what networking meant: to ambitiously introduce oneself to new people, to forge new, beneficial connections. But it wasn’t until I began realizing […]
As a Communication Studies student at James Madison University, I have learned a variety of skills that will assist me in my post-graduation plans. As a senior, I feel confident about my future after college not only because of the education that I have received but also because of the experience I have gained outside the classroom working with real […]
This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. You’ve been studying long and hard and you’ve finally made it to your last year of college. You’re on the cusp of the next chapter of your young life when it hits you: Senioritis. Symptoms include exhaustion, coffee dependency and procrastination. Don’t […]
Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development (@Ashleigh_K_W) and Vice President of Digital Communication Briana Spears (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for the next Twitter chat taking place next month on October 29th at 9 […]
The PRSSA National Conference is the closest thing the public relations industry has to a super bowl. Featuring an all-star cast of guest speakers from the likes of Southwest Airlines, IBM and SXSW and wrapped up in one of the country’s coolest cities, this year’s Conference certainly won’t disappoint. So, as your PRSSA 2018-2020 National Professional Adviser— whose sole mission […]
I was reading the Institute for Public Relations Research Letteron a Sunday when the idea came to me. Self-care Sundays should be every day to build confidence and healthy mindsets. Both are needed for creating strategies, spotting key insights and making ethical decisions. Most students studying public relations already identify as Type A personalities. We over-prepare, we over-analyze and we […]
For years, Austin, Texas has often been compared to Silicon Valley in California and has been dubbed Silicon Hills. However, there’s more to Austin than meets the eye. From the outside looking in you see a fast-growing, populated area that has been the result of gentrification over the years. What you don’t see is a small community of artistic, adventurous […]
