![PR and Big Data: Using Smart Data to Communicate [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/BigData.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]
![Entertainment Public Relations Enthralls and Entices PRSSA Students [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/photo-1.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Tammy Golihew, senior vice president, publicity, and Jeff Tobler, director, worldwide TV publicity from Warner Bros, and Damian Holbrook, senior writer from TV Guide Magazine did an amazing job reaching out to PRSSA students and making them feel valued during their National […]
![Sports PR: Get Your “Shine” On [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC_0154__1383102941_70.186.189.111.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Imagine you are the most passionate fan of your favorite professional sports team. Your family has been season ticket holders your entire life, you know the stats of every player. You eat, sleep and breathe that team. It only comes natural that […]
![A Taste of PR: Corporate Communication to Consumers [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC09306.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Arianna Stefanoni knows that people love food. As communications manager at Pepperidge Farm, she understands the connections that people of all ages have to the company’s many products. Pepperidge Farm is a commercial bakery and maker of many iconic items, including Milano […]
![PRSSA 2013 National Conference Survival Guide [Infographic]](https://progressions.prsa.org/wp-content/uploads/2013/10/PRSSANC-Survival-Guide.jpg)
Before arriving in Philadelphia for the PRSSA 2013 National Conference, refer to our survival guide for all things Conference-related. Visit the National Conference website, Facebook and Twitter for more information.
Being a first-time visitor to Philadelphia or even a rookie attendee of the PRSSA 2013 National Conference (or both) can be very intimidating. From city crosswalks to meeting industry titans face-to-face, it can all seem overwhelming. The Conference Committee is here to help and has put together a list of a few friendly reminders and tips about making it in […]
PRSSA Podcast host Austin Malcolm discusses the importance of getting PRSSA alumni involved in Chapter programming and activity. He also explores the topic of teaching ethics in PRSSA Chapters. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How are you getting your alumni involved? How are you teaching ethics? Austin […]
For many natural-born networkers, attending their first PRSSA National Conference or any similar type of large-scale professional development event can seem like a dream come true — oodles of fresh faces to meet and greet, all the while connecting and trading Twitter handles with both students and professionals from every corner of the country. But for most people, showing up […]
“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]
Thank you to everyone who participated in our National Conference-themed Twitter Chat. Specifically, we’d like to thank co-hosts Drexel PRSSA and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Don’t forget to visit the National Conference website, Facebook and Twitter for more updates. Join us on November 12 at 9 p.m. ET for the next PRSSA Twitter Chat: “Leading Chapter Growth” with Vice […]
