Social Media Heroes of 2013

Social Media Heroes of 2013

Every week, we see individuals and institutions make headlines for various reasons. We tend to admire them for their valiant actions or question them for their misdeeds. Although there are many out there that deserve to be highlighted, here are my picks for this year’s heroes in the realm of social media. 1) Boston Police In the aftermath of the […]

No Chapter? No problem. How to Make the Most of PRSSA Affiliate Membership.

No Chapter? No problem. How to Make the Most of PRSSA Affiliate Membership.

Since 2006, PRSSA has provided an opportunity for college students interested in public relations, but without a university Chapter, to join the Affiliate program. Through Affiliate membership, students gain access to numerous benefits enjoyed by Chapter members. If you are a current Affiliate or considering joining PRSSA, here are some tips to make the most of your membership: Build your […]

Know Your Worth

Know Your Worth

Due to the competitive nature of finding a job, students are at times subjected to unreasonable internship work environments. As students, we may not realize how valuable we are and find ourselves in positions that we are advised to avoid. I interned at a startup product marketing and public relations company where I learned a lot, but the organization valued […]

Perfect Your Press Release

Perfect Your Press Release

Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]

December Twitter Chat “Do It the WRITE Way” Recap

Thank you to everyone who participated in the last Twitter Chat of 2013, “Do It the WRITE Way.” Specifically, we’d like to thank our co-hosts Publications Editor in Chief Mallory Richardson and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. The 2014 Twitter Chat schedule will be announced soon, so stay tuned. […]

PRSSA Gives Thanks for Thanksgiving

PRSSA Gives Thanks for Thanksgiving

As we all celebrate Thanksgiving today, PRSSA Chapter members, 2013-14 National Committee members and PRSSA alumni share what they are thankful for in the public relations industry. [quote]I’m thankful for the enthusiasm that surrounds PRSSA. So many in this Society are not only passionate about their own development but are also passionate about the growth of their Chapter. PRSSA members […]

The Insider: Fashion PR Trends Have Broken the Barrier of Exclusivity in the Fashion Industry

The Insider: Fashion PR Trends Have Broken the Barrier of Exclusivity in the Fashion Industry

In the past, fashion fads have trickled down the class system — available first to the prestige, revealed on the runways second, featured in online/print publications third, and finally, a prêt-à-porter (ready-to-wear) version arrives in stores near you. To be elite and above the have-nots was once a fad in itself, but fashion publicists have taken advantage of trending social […]