This year I had the opportunity to serve as Chapter president after having been actively involved with Temple University’s PRSSA Chapter since 2013. Over the last three years, I have grown not only as a student but as a young professional, thanks to PRSSA. I have found PRSSA to be an organization that has benefitted me in more ways than […]
Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these people, and more importantly, what […]
You’ve turned in your final assignment. You’ve broken a sweat packing up your dorm or apartment and moving out. You’ve said goodbye to your college friends for the summer, as everyone heads their own way for the next few months. What’s next for a savvy public relations student leader like yourself? PRSSA Leadership Rally, of course! For the past two […]
When I was a student, I was obsessed with agencies. To me, it was always big news when a friend or someone in my network scored a job or internship with an agency. I’d quickly sit them down and dig for their secrets. How did they approach them? What did they do? Who did they talk to and how? And […]
I am often asked why I chose to change my major to public relations. To be honest, it pretty much chose me. Public relations takes someone who can handle fast-paced environments with a constant Internet connection and coffee readily available 24/7. I’ve learned that most public relations practitioners spend their days working long hours, strategizing on behalf of their clients […]
Yes, you read that headline correctly. Going from a flippy-haired, freckle-faced kid to an almost always shirtless “bad boy,” Justin Bieber has brought his “Beliebers” a long way. After multiple arrests and public fights, Bieber rebranded himself. Here are some helpful tips for rebranding as learned from Bieber’s rise and fall. 1. Lay Low for a While After a year […]
Thank you to everyone who participated in our personal branding Twitter chat this evening. Specifically, we’d like to thank our co-hosts, President of JRM Communications Jason Mollica (tweeting from @JasMollica) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to tune in to next month’s Twitter chat! [View the story “Twitter Chat Recap […]
As a student, some of the best learning experiences come from outside the classroom. That is why my tour at Geben Communication was such a valuable experience. In their new space off Main Street in downtown Columbus, Ohio, Geben Communication welcomed my PRSSA Chapter with inside perspectives and advice for entering the public relations industry. During the tour we had […]
The name “Periscope” has been sweeping the social media world for the past year since the app’s unveiling. But as a relatively new platform, ambiguity still lingers about its capabilities and best use, leaving room for some much needed clarification. So what exactly is Periscope? Periscope is a live video streaming mobile app, launched and purchased by Twitter in March […]
Event: Planning for Success: Resources and Transition Training Presenters: Gary Bridgens, Vice President of Chapter Development Jenn Shafer, Vice President of Regional Conferences Veronica Mingrone,Vice President of Professional Development Heather Harder, Immediate Past President Tina McCorkindale, APR, National Faculty Adviser Recap: A panel of PRSSA National Committee members along with their National Faculty Adviser explained all of the resources available […]
