In a world where global and cultural literacy is becoming increasingly important, public relations plays a vital role in various aspects of the international arena. From foreign diplomacy to domestic policy, it takes strategic communication skills to bring countries together and build support on both foreign and familiar soil. In alliances such as the European Union (EU), building mutually beneficial […]
With only four short years to gain the experience needed to enter the public relations profession, the pressure is on for undergraduates to enhance our skills, broaden our networks and determine which path we will take within the industry. Without the pressure of full course loads and extracurricular activities, summer is the perfect time to do just that. Don’t be […]
Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1. A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA National Vice President of Chapter […]
June 2016 was supposed to be a successful month for the Walt Disney Company. With the opening of the Shanghai Disney Resort and a new attraction featuring the popular animated film Frozen, Walt Disney Company employees planned to celebrate. Unfortunately, June turned into more of a disaster than a celebration. Since the Orlando, Florida, theme park and resort was founded […]
A month has passed since I earned a Master of Science in Public Relations, and I’m still in awe. As I reflect on my journey through advanced studies, I think about frequently asked questions from educators, peers and professionals, the most popular being, “Why did you choose to pursue graduate school?” I have presented and heard several answers to this […]
June has finally rolled around, and for many students that means summer vacation. Sure, summer vacation is great, but communications students have something else to look forward to: the latest edition of the AP Stylebook. New to Progressions this year are AP Style and PRSSA Style Guide quizzes. Questions will cover word usage, spelling, grammar and punctuation as laid out […]
After a long journey from Lima, Peru to Phoenix, Arizona, I had the opportunity to attend the PRSSA 2016 Leadership Rally. Below are five takeaways from this year’s Leadership Rally. Encourage your members to endorse the mission and vision of the organization. As leaders, we always want our members to feel the same enthusiasm and love for the organization as […]
Working as a full-time summer camp counselor is certainly not the same as completing a public relations internship, and neither is completing an online biology course. Despite having a full-time job, taking classes, and participating in other activities, there are many ways you can work on your public relations skills without an internship this summer. Hone your writing skills. Even […]
Public relations is a term we rarely use these days. Today, public relations is more commonly referred to as “communications.” For me, communications captures what we truly do each day. We communicate. When individuals visit our office for an interview, they often talk about their “people skills.” When we ask candidates to tell us why they are pursuing careers in […]
This was the first year the PRSSA 2016 Leadership Rally invitation was extended to Nationally Affiliated Student-run Firm directors. As someone who is new to the PRSSA game, I gained so much insight at Leadership Rally. Cardinal Communications is Ball State University’s Nationally Affiliated Student-run Firm and has been my extracurricular focus since day one at Ball State University. I […]
