As public relations majors, having experience is key. Without an internship — or two — under your belt you may find yourself struggling to find a job after graduation. The experiences provided through an internship are invaluable, and oftentimes the skills you build can’t be learned in a classroom. Searching for and securing internships early in your college career will […]
Session: Knowing What to Say: A Political Guide to Public Relations Presenters: Anne Hathaway, president, Hathaway Strategies; Jane Jankowski, communications director, Hathaway Strategies Recap: Political public relations is a dynamic section of our industry. A winning campaign requires risks in strategy and a commitment to its foundation — the key issues and the candidate’s reason for running. Focused risk can […]
Women make up roughly 70 percent of the public relations workforce, but only account for 30 percent of the top positions within the industry, according to The Holmes Report. As an undergraduate student, I knew I wanted to be a part of the 30 percent. Therefore, I did all I could to position myself as the most well-rounded candidate when […]
The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles […]
Session: Become the Intern Guru Presenter: Lauren Berger, Intern Queen Recap: Lauren Berger isn’t called the Intern Queen for nothing. During her college years she completed 15 internships. Don’t worry though, she reassured the audience you don’t need so many to be successful. She’s just, as she so lovingly puts it, “psychotic.” Berger describes how a call from her mother, […]
Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General Session, diversity was also represented […]
While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives. As we approach the holiday season, some people have begun to question […]
As members of PRSSA, there are a number of resources we have at our disposal. These resources come at the national, regional and local Chapter level. At the Chapter level, you are given two Advisers to work with: one Faculty Adviser and one Professional Adviser. Both are able to help guide you throughout your education and your time with PRSSA. […]
Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when they transitioned from school into […]
When students ask me what my favorite benefits of PRSSA are, I usually have a hard time choosing only a few. In my fourth year, and serving as National President, I’ve taken advantage of nearly every benefit the Society has to offer. But there is always one I make sure to emphasize — the Champions for PRSSA. A Brief History […]
