Professionals and Students Make Champions for PRSSA a Two-Way Street of Mutual Career Benefits

One of my earliest career mentors (who also influenced my career-long involvement in Champions for PRSSA), David Bicofsky, taught me early on that effective mentoring is a two-way relationship between mentor and protégé. Thirteen years ago, we even co-wrote a Public Relations Tactics article on the subject, “Two Sides of the Mentoring Process,” wherein we each penned our perspectives on […]

Finding Your Public Relations Niche

Public relations professionals can delve into many different areas of the industry. College students have the opportunity to further focus their studies by adding minors to their education, which can help craft greater knowledge both personally and professionally. Minors allow one to explore other areas of interest and link together multiple disciplines. This helps prepare one for a more specialized […]

Advice for PR Students Seeking Their First Job

There was a time when public relations positions used to be available for almost anybody who wanted them. Few people were sure exactly what public relations was and standards weren’t high. Today, the situation is far different. As public relations has become more enticing to liberal arts students, lawyers, journalists and others, positions have become more competitive Today when an […]

December Monthly Reading Round-Up — Instagram Live, Comms Pros and the C-Suite, Social Media Monitoring

With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month. Instagram Makes Its First Live Video Offering Author: Kevin Allen […]