Just like any healthy relationship, it takes strong communication to make people aware of who you are and what you’re about. What’s your relationship status with your personal brand? If you’re checking the “it’s complicated” box, you’re not alone. Your personal brand is complicated to deal with, both internally and externally. But in order to establish a healthy relationship between […]
Before I began my major in public relations, my knowledge of the industry stemmed from what I had seen from television shows such as “Sex in the City” and “Scandal”. From these shows, I learned that public relations is a solution-orientated field with fabulous, strong and independent women. These were the women who worked in front and behind the scenes […]
As your undergraduate studies come to an end it’s time to enter the real world. It can be daunting to think of post-graduate life, so keep these four steps in mind during your job search. 1. Personal Brand 101 “Personal branding is critical in this day and age,” said Donna Wertalik, Virginia Tech director of marketing. “The digital footprint you […]
It’s been a busy month to say the least, which makes it difficult to stay on top of industry news and trends. Luckily for you, the Progressions Monthly Reading Round-Up is here to help fill you in on what you may have missed. Below are eight interesting articles from this month. How to Weave Social Responsibility Into the Fabric of […]
Last summer I did something crazy. In the midst of a heated job search, I quit my existing job, put my belongings in storage and embarked on a cross-country road trip with a fellow PRSSA National Committee alumnae. Fortunately, this alumnae knows me well enough not to question my seemingly out of character actions and was willing to join the […]
This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. William B. Marks, APR, Fellow PRSA, is a mentor, champion for education and trailblazer for the public relations industry. With over 30 years in the public relations industry, Marks has […]
Internship and first job interviews can be a challenge, especially if you go to school far from home or your dream company/city. There are two common long-distance interview types: phone and Skype, and each can have a unique set of challenges. Below are some key things to do before, during and after an interview, collected from Twitter and my experience. […]
Virtual reality (VR) was one of the top technology trends of 2016 and has continued growing into the new year. As VR continues to become accessible to more people, it leaves public relations professionals wanting to find new ways to implement virtual reality to their clients’ campaigns. VR transfers users to new worlds, from the peaks of mountains to the […]
This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. This month celebrates the accomplishments of African-American innovators, visionaries and revolutionaries who have paved the way for modern society’s most impactful advancements. Today we pay homage to Terrie Williams, public […]
Thank you to everyone who participated in our new professionals Twitter chat Thursday evening. Specifically, we’d like to thank our co-hosts, Laura Daronatsy (tweeting from @lauradaronatsy), Andrea Gils (tweeting from @andreagils) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account), for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “February Twitter Chat — New […]
