All About the PSA

All About the PSA

Public service announcement: everyone has heard one. The famous title “PSA” is known throughout the world and has been a tool used to share important information for years. Public service announcements can be used for any type of topic. They range from important issues concerning the climate to silly cartoons telling children not to do something. Overall, public service announcements […]

5 W’s and 1 H of Informational Interviews

5 W’s and 1 H of Informational Interviews

Informational interviews are your ticket into the big leagues. And by big leagues, I mean getting a job. So, let’s get into the 5 W’s and 1 H of informational interviews. WHO. Who should you do an informational interview with? A professional currently in the position that you want in the future. A professional currently at the organization you hope […]

SEO for Future Entrepreneurs

SEO for Future Entrepreneurs

Search Engine Optimization, or SEO, is a strategic way to increase web traffic to your site.  Google’s algorithm is known to consider the content of your website and external hyperlinks when determining your site’s positioning. Content in the first position of Google Search results receives over 25% of clicks and 3.8x the number of backlinks than the results in positions […]

PRSSA at ICON 2020

PRSSA at ICON 2020

This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. 2020 has proven to be a truly special year. Worldwide pandemic. Social justice. Disinformation. For future public relations professionals, a ton of uncertainty. ICON 2020, PRSA’s first-ever virtual […]

Exposed and Blessed

In the process of attaining my public relations degree, I’ve been exposed. Not in the way you’re thinking, though. The public relations program at Central Michigan University requires a diverse course load. My classes include graphic design, journalism, broadcasting and even business. I’ve learned how to work and be comfortable in Adobe Creative Cloud applications because of my school’s course […]

Let’s Get Brexit Done

Let’s Get Brexit Done

After growing up in England, traveling Europe, being lucky enough to spend time in most of the world’s continents, and now living in America, I have been met with hundreds of questions about my culture. However, the topic on everyone’s lips when asking me about my British roots has recently been consistent…and that is ‘Brexit.’ “What does Brexit mean?” “What […]