Betsy Day

Betsy Day

With March being National Women’s Month, Samford University’s PRSSA Chapter will be showcasing and honoring the wonderful women of public relations. One woman in particular sticks out to us. Betsy Plank, or shall I say “The First Lady of public relations,” hits close to home as she was a graduate from the University of Alabama. Also, the Plank Center in […]

How Robots are Taking Over the Communications World and Why You Should Let Them

How Robots are Taking Over the Communications World and Why You Should Let Them

Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were desperate for answers. They wanted […]

Research Yields Results

Research Yields Results

Great ideas don’t always yield great results. As a PR professional, it can be easy to become married to what you perceive as great creative ideas. But employers only care about interesting ideas if they are going to improve the company. Research skills prove to your employer that you are strategy-driven and mission-focused. It’s a mistake to think that research […]

3 Tips for Successful Influencer Marketing

3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]