The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, provocative question: Do companies and […]
Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these people, and more importantly, what […]
Yes, you read that headline correctly. Going from a flippy-haired, freckle-faced kid to an almost always shirtless “bad boy,” Justin Bieber has brought his “Beliebers” a long way. After multiple arrests and public fights, Bieber rebranded himself. Here are some helpful tips for rebranding as learned from Bieber’s rise and fall. 1. Lay Low for a While After a year […]
As a student, some of the best learning experiences come from outside the classroom. That is why my tour at Geben Communication was such a valuable experience. In their new space off Main Street in downtown Columbus, Ohio, Geben Communication welcomed my PRSSA Chapter with inside perspectives and advice for entering the public relations industry. During the tour we had […]
Kelly Jackson Davis, APR, is the public relations director at Riggs Partners in Columbia, South Carolina, where she manages the integrated marketing firm’s public relations department and focuses on strategic communications planning, brand development, issues management and community relations. Kelly has been recognized both for her work and her contributions to the public relations profession. She has received more than […]
Understanding Sustainability I’ve gradually developed an interest in sustainability due to my personal experiences. I grew up often playing outdoors, writing notes to leave around my home to turn off the lights and cuddling with any dog I met. My idea of sustainability was that we had to be good to the Earth and all of its creations. According to the […]
Think having a relevant internship is enough to land your dream job or internship? Think again. Today’s graduates need more than internships to stand out. When I review resumes, I look for involvement in the campus community. On-campus engagement shows the interviewer that you invest in your community, a quality that would transfer to your time as a new employee. […]
Being a part of college athletics is a life changing experience. Along with the countless hours of rehabilitation, athletic advising meetings, conditioning and practice times, it is essential to find “free time” to be involved in extracurricular activities as an aspiring public relations professional. This year, I am working in athletic communications for the Division of Intercollegiate Athletics, virtually working […]
How did study abroad add value to my education? It took me a long time to decide that I was going to study abroad. The toughest part of the decision was weighing the benefits of the program when compared to starting an internship. After spending most of my junior year talking to my peers and professors about how to maximize […]
