Virtual reality (VR) was one of the top technology trends of 2016 and has continued growing into the new year. As VR continues to become accessible to more people, it leaves public relations professionals wanting to find new ways to implement virtual reality to their clients’ campaigns. VR transfers users to new worlds, from the peaks of mountains to the […]
Public Relations Student Society of America Chapter members reap many benefits everyday: enhancing their education, launching their career and broadening their network. Though every member receives the same PRSSA National benefits, each Chapter offers individual members personal experiences. As a senior leader in my Chapter, I have witnessed firsthand how small Chapters can make a big impact. Here are four […]
When I graduated college, I decided to move to Ecuador and teach English for a year with WorldTeach, a nonprofit organization that provides volunteer teachers to meet local needs and promote responsible global citizenship in developing countries. The world is an awfully big place and it was important that I take some time to experience it. Living abroad has pushed […]
Cue the lights, camera and action. Ever wonder what goes on behind the scenes of the the iconic New Year’s Eve ball drop in Times Square? I had the pleasure of talking with Liz Hart, supervising producer of the New Year’s Eve in Times Square Official Live Stream Show with Live X. Hart shared how the show operates and her […]
It’s finally December and we’ve survived a semester full of meetings, papers, projects, fundraising, recruiting, planning, working part-time and dealing with everyday responsibilities. It seems like 2016 has flown by, but these next two weeks always seem to drag on. So as we stress, cry and wish it was winter break already, here are a few ways to survive finals […]
You may know your Chapter like the back of your hand, but how well do you know PRSSA National facts and figures? Take this quiz to discover your PRSSA IQ. — Meghan Caprez is a second-year graduate student at Kent State University, studying mediated and mass communication. A six-year member of PRSSA, Meghan has served as the president, vice president […]
As members of PRSSA, there are a number of resources we have at our disposal. These resources come at the national, regional and local Chapter level. At the Chapter level, you are given two Advisers to work with: one Faculty Adviser and one Professional Adviser. Both are able to help guide you throughout your education and your time with PRSSA. […]
Letting go of warm weather and flip-flops can be difficult. But thankfully, we have fall products to look forward to. Starbucks’ Pumpkin Spice Lattes (PSL), Freeform’s “13 Nights of Halloween” and Bath & Body Works’ “Sweater Weather” scented candle are some noticeable products marketed during the fall season that consumers cherish every year. Public relations practitioners can take advantage of […]
Having a mentor in the public relations industry is essential to success. Having a mentor, and being a mentor, can also be one of the most rewarding professional and personal experiences. Mentorship presents an opportunity for personal growth and professional development, but how are these relationships formed? Where can you find mentorship opportunities? What should a mentor embody? What value […]
For the past few years, companies have bombarded the generation with ads and campaigns customized to secure attention and loyalty. However, companies are shifting their focus to a new generation — Generation Z (Gen Z). Gen Z accounts for over one-third of the U.S. population, with a projected growth of 40 percent by 2020, according to CMO.com. Anyone born after […]
