We are an indomitable city. We are the farm-to-fork capital of the world. We are Sacramento Proud. Welcome to Sacramento, America’s Most Diverse City and the state capital of California! Sacramento is a diverse city, not only in its people, but in its cultures and opportunities. Our job market is booming with public affairs and nonprofit opportunities that thrive in our […]
Summer is a prime time to focus on an internship. With little to no class work during the summer, it is the most optimal time to experience the real world and completely immerse yourself into a life-changing professional experience. Now’s the time, PRSSA members, to hone in on your best professionalism and start preparing for your summer internship. Here are […]
We’re often told that college is the time to experience new things and enhance our education. This seems to work out naturally, because, in reality, the experiences outside of the classroom are really half of what college is. Most of us automatically do this by joining Greek life, student organizations and going on study abroad trips. These experiences diversify our […]
Event planning can be a phenomenal way to introduce yourself to the realities of the public relations industry. With so many intricate, fast-moving parts, it takes a very organized person to execute a successful event. Sometimes it can be difficult for you to maintain the focus of a public relations practitioner in all of your efforts. If you do happen to […]
It’s your first day on the job and you have a crucial decision to make. Should you ask as many questions as humanly possible or will you adopt the all-too-popular “fake it until you make it” outlook? It’s true that adopting this mentality has potential to lessen anxiety and build confidence, but when it comes to ethics, this is not […]
As young professionals entering the workforce, we may soon be forced to make the dreaded decision of what to do when a boss asks us to do something unethical. I know it’s easy to say, “This won’t happen to me.” But it might. And if it does, you need to be ready to react appropriately while following your own ethical […]
Applying for internships is meant to test a lot of things: experience, skills, patience and even the number of times you’ll proofread your own resume, to name a few. However, I wasn’t prepared for the constant string of rejections that led me to test my own self-worth as a future industry professional. And there was no article or seminar that […]
Whether you are reflecting back on freshman year, or heading into it now, the clichés of your college years are the same. You’ll encounter several chants, lanyards galore and let’s not forget the pile of free t-shirts soon to be in your closet. My first semester freshman year was a blur of dorm room posters, movie nights, free pizza and […]
We all know most Millennials are social media savvy. Whether you are on the metro, street or at a restaurant, I am sure you have seen a young person updating their status or posting a picture. Did you know social media translates into a needed skill? Some wonder how hard can it be to tweet or post a status update. […]
We all have that realization after Independence Day that the summer is sadly moving just as quickly as it did the year before. Your summer to-do list might still have a ways to go and you might find yourself starting to stress about the upcoming semester. Luckily, there are still plenty of summer days left to get ahead of the […]
