When I started to build a list of what employers really want to see (and not see) in a resume, I expected the answers to be the same. After a chat with resume expert and Ketchum’s Talent Acquisition Manager Serena Cohen about what she looks for in a resume, I quickly learned that writing and organizing a resume is, like […]
This January, PRSSA is hosting its first-ever Career Development Month. Everything this month revolves around one central theme: “Launch Your Career.” As public relations pre-professionals, we are all eager to learn and network in these formative college years so that when it’s our time to enter the workforce, we’ll do so successfully. Whether you’re looking to launch your career by […]
Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping up to the plate to […]
Big agency? Small agency? Any agency? These are the questions we can’t help but obsess over when trying to secure an internship that will deliver the most return on our investment of time and effort. As a student, you may not have the luxury of getting to choose from a long list of agencies, but it’s important to carefully consider […]
For the typical college student, the beginning of the spring semester is a chance to relax before the stress caused by midterms and class projects. While you’re relaxing, take the time to start preparing to apply for summer internships. While some application deadlines have already passed, many have deadlines early in the spring. Taking steps to ensure you are prepared […]
Chances are, mentors, professors, peers and colleagues have given you gold nuggets of information about how to land your dream job, nail an interview or make a positive impression. As part of the National Committee, we found that the advice we have been given has made a profound impact on how we approach our own career development. Here’s a compilation […]
Think having a relevant internship is enough to land your dream job or internship? Think again. Today’s graduates need more than internships to stand out. When I review resumes, I look for involvement in the campus community. On-campus engagement shows the interviewer that you invest in your community, a quality that would transfer to your time as a new employee. […]
Why did you choose to go to college? Maybe because your parents made you. Maybe to broaden your horizons. Maybe because you wanted to gain some “life 101” skills while avoiding the real world. While these are all valid reasons, I hope you chose to go to college mostly because you wanted to prepare yourself in knowledge and character for […]
Greater Fort Lauderdale is hot! Move over, snowbirds. Greater Fort Lauderdale (in Broward County, Miami’s neighbor to the north) has earned its spot as vibrant place for young professionals A bit more relaxed than Miami, Greater Fort Lauderdale is a bustling city with a spirit all its own. Not surprisingly, the city adopted “Sunny” as a theme to its marketing […]
Being a part of college athletics is a life changing experience. Along with the countless hours of rehabilitation, athletic advising meetings, conditioning and practice times, it is essential to find “free time” to be involved in extracurricular activities as an aspiring public relations professional. This year, I am working in athletic communications for the Division of Intercollegiate Athletics, virtually working […]
