With summer coming to an end and schools starting up again, people across the nation are celebrating College Colors Day today, Sept. 2, 2022. College Colors Day is a date of recognition for associated members to show off their pride for an educational institution. But College color day is much more than a day of pride, it’s a day of […]
Business owners know Instagram and TikTok are the way to go for today’s marketing, but they don’t understand how to do it. That’s why they turn to you, someone who probably spends too much time on the platforms anyway. They think social media marketing will come as second nature to you. Except, oops: it doesn’t. The thought of running a […]
This past semester, the University of Mississippi PRSSA hosted a Chapter meeting in conjunction with the IMC Connect! conference at the School of Journalism and New Media. Dr. Amanda Bradshaw, co-chair of IMC Connect!, stated that “The purpose of this event is to foster connections and collaborations among multiple stakeholders, including integrated marketing communications practitioners, academic researchers, faculty members, and […]
Since July is National Ice Cream month, I decided to look into the PR and marketing of ice cream as I reminisce about my personal experiences with my favorite comfort food. My earliest memory of my enjoyment of ice cream began at five years old. In the warmer days, my mother, grandmother and I would pick up soft serve on […]
2020 was truly an unusual year, and the recent comeback of Crocs is remarkable. The company is known for its trendy shoes that went from popular to passé as its demographic shifted from the young to older individuals. With revolutionary rebranding, Crocs has reemerged as a fashionable brand again. Like every child growing up in the 2000s, I proudly wore […]
As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]
Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]
“Neither snow, nor rain, nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While not official, this creed has long been associated with the United States Postal Service. Delivering over 400 million pieces of mail each day, the USPS is an essential component of America’s critical infrastructure. Since production began in 1987, the Grumman Life Long Vehicle has been […]
Ever wondered why Budweiser’s “Wasssup” campaign is one of the most iconic campaigns of the 21st century? Or why Nike’s “Just Do It” campaign is still one of the most memorable marketing campaigns although it was launched as far back as 1987? If you think integrated marketing communications (IMC) is not such a big deal, think about all the enormous […]
