Imagine this: you walk into an event, and immediately set your sights on the snack table. You see that big, blue box of assorted chip bags, and as you’re walking over, you already start trying to decide if you’re more in the mood for Doritos or Lay’s. Once you get to the box, you’re able to dig past the bags […]
At this past year’s PRSSA International Conference in Texas, outstanding PRSSA Chapters and students were recognized for their hard work and dedication to the profession through various awards and scholarships. As Chapter President of Ohio University’s Scripps PRSSA, it was an amazing experience to connect with other outstanding Chapters and individuals, share our love for the profession, and compare how […]
Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]
Hosted by “Celebrity Whisperer” Rita Tateel, the PRSSA 2022 ICON session “Reaching For the Stars” focused on how public relations professionals maintain healthy relationships with high profile celebrities. This session broke down the key factors necessary to properly market celebrities and build clients’ trust. Tateel serves as the founder and president of The Celebrity Source, an organization that has been […]
