Sports have always had the ability to bring people together. Sports leagues like the NFL and NBA have massive television deals and large fan bases that support them. Local high school sports have the advantage of the local interest of friends and families of young players. So how can a local professional sports team gain more traction in the media? […]
Remember when you played on your high school football, basketball or golf team? Can you still see that incredible pass or shot that had everyone in your school talking about you? That’s when you knew that sports were your calling, but are they still? Maybe your practice schedule has changed from hours of running or hitting on the range to […]
![Roll With Your Reputation [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-11-04-at-9.27.41-AM.png)
Session: Roll With Your Reputation: Sports PR Presenter: Andy McGowan, Clinical Instructor, Georgia State University Recap: The media world is ever changing. Nowadays everyone is a reporter and everything is on the record. Presenter Andy McGowan emphasized this concept throughout his presentation. To start, he asked what reputation is. There are two parts of reputation: the rational part (products and services) and the […]
![Sports PR [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.24.18-PM.png)
Session: Sports Public Relations Presenter: Nikki Barjon, The Barjon Group Recap: What’s the key to a winning team? A successful coach with a game plan. The same goes for getting your public relations career up and off the ground. To get to that game winning moment or championship ring you need to prepare a game plan. Today Nikki was the […]
Everyone knows the greats — Michael Jordan, Peyton Manning, Kareem Abdul-Jabbar. Fans also know about the years of dedication, hard work and trials these players had to go through. However, more often than not everyone, super-fans and media included, forget about the other hundreds of players that these sports legends had to surpass to become the greatest of all time. […]
It’s no secret that social media has influence in our everyday lives. With the help of the new digital age we now live in, people can connect with loved ones and see things from all over the world in a matter of seconds. People can go from their daily routine to a viral internet sensation in a matter of a […]
It’s that time again. It’s the first time you get to see your favorite sports team. The excitement peaks as the stadium comes alive. Imagine the thrills of experiencing this with your PRSSA Chapter. Taking your members to a sporting event has the potential to change the dynamic of your Chapter for the better. During the game, your Chapter can […]
![Sports PR: Get Your “Shine” On [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC_0154__1383102941_70.186.189.111.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Imagine you are the most passionate fan of your favorite professional sports team. Your family has been season ticket holders your entire life, you know the stats of every player. You eat, sleep and breathe that team. It only comes natural that […]
[highlight]The PRSSA 2012 National Conference was held in San Francisco from Oct. 12-16. Over the upcoming weeks, Progressions will provide summaries of select sessions and insights from the presenters. Want to write your own recap of a session? Contact Editor in Chief Ashley Mauder at a-mauder@onu.edu.[/highlight] Kicking off the first round of professional development sessions at the PRSSA 2012 National […]
Communications students came to the nation’s capital on March 23-24 to learn the importance of traditional and new media in public relations. At the PRSSA Regional Conference, “When Two Worlds Collide: Bridging Online and Offline Communication,” speakers and panelists with backgrounds in politics, crisis communication, social media, nonprofits and more shared their stories and offered tips to help students face […]
