With November wrapped up and the holiday season begun, it’s especially hard to stay current on industry news. But the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed:
Author: Clare Lane
Staffing firm The Creative Group released a survey revealing that marketing and advertising executives prefer public relations specialists to manage their social media over other corporate departments.
Author: Priscila Martinez
Publication: PR Newser
Whether it’s celebrities or bloggers, influencers are becoming more important to brands in today’s social space. This article provides tips for finding the right influencers for your clients while keeping the brand in mind at all times.
Author: Ron Culp
Ron Culp, director of the graduate program in public relations and advertising at DePaul University, reflects on his mentors and encourages you to do the same.
Author: Lynn Appelbaum
This article is a preview of a session presented by Appelbaum at the PRSA International Conference. The panel provided a behind the scenes look at diversity and inclusion in public relations by discussing several PRSA Foundation studies.
Author: Ashleigh Mavros
Publication: The Edge
Members of the New Professionals Section of PRSA led a panel at the PRSSA 2015 National Conference focusing on how best to transition from being a student to being a young public relations professional.
Author: Daphne Gray-Grant
Publication: PR Daily
Quality writing skills are the key to success as a public relations professional. This article presents a checklist for finding weaknesses in your writing and improving.
Author: Laura Petrolino
Publication: Spin Sucks
The Thanksgiving holiday recently passed and Petrolino offered some fascinating marketing facts and information about Thanksgiving, Black Friday and more.
Author: Jeremy Ng
This recap focuses on the keynote address offered at the PRSSA 2015 National Conference in Atlanta by Scott Williamson, vice president of public affairs and communications for Coca-Cola North America.
These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to Emma Finkbeiner by email at email@example.com.
Emma Finkbeiner is the PRSSA 2015–2016 publications editor in chief. She attends Northern Michigan University and was a former editor in chief of the student newspaper The North Wind. Connect with her on Twitter @efink101 or LinkedIn.