Video fluency is a skill set where an individual deeply understands the power and nature of videography. Being video fluent means communicators can accurately relay compelling stories to stakeholders. In an increasingly digital world, being video fluent is no longer an option, but a necessity for communicators. Too often brands, especially newer brands, post videos with poor camerawork, audio, or […]
For public relations majors, the competition in the job market is fierce. An average of 250 résumés are received for every job posting, and the average recruiter spends only six seconds looking at each résumé before deciding whether it’s worthy of further review. In order to make it to the coveted interview stage and eventually land the perfect job, recruiters […]
A series of blog posts discussing new things in social media and how Chapters can take advantage. Number One: LinkedIn Gets a Makeover and YouTube Allows Easier Editing LinkedIn LinkedIn has recently released its first major enhancement since the introduction of “Groups” in August 2008. The new features are intended to make the look and feel of the entire site […]
