Cure Your Communication Skills [National Conference 2018 Session Recap]
Session: Cure Your Communication Skills: Healthcare PR Presenter: Rachel Henderson, Vice President, Warschawski Recap: Rachel Henderson discussed the contemporary climate of healthcare communications and the need for PR practitioners to adapt to an ever-changing consumer base. Henderson shared problems that have emerged as a result of factors such as declining attention spans and the increasingly prevalent presence of misinformation. The VP shared […]