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July 13, 2016

You’ve Got a Friend in Me: Building Relationships With Journalists

You cross your fingers and hit send. Another uniform round of email press releases has been sent to reporters, and you’re hoping that someone will be interested. However, you’ll need more than a little luck for your pitch email to earn a media hit. The reporters who receive your pitches decide whether or not your story makes it to print, […]

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Krista Watson Career Guide , Internships 0
July 29, 2011

A Day in the Life of a Brand Marketing Professional

When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at Porter Novelli, I have the […]

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Amy Bishop Career Guide , Internships 0
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