When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action. Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]
Every college student knows the struggle of having an idea they want to bring to life, but lacking a budget to finance their idea. Even if finances may be low, your client’s brand doesn’t have to suffer from it. In today’s tech-based world, finding affordable ways to bring ideas to life has become easier than ever. Know your audience. Gaining […]
Hosted by “Celebrity Whisperer” Rita Tateel, the PRSSA 2022 ICON session “Reaching For the Stars” focused on how public relations professionals maintain healthy relationships with high profile celebrities. This session broke down the key factors necessary to properly market celebrities and build clients’ trust. Tateel serves as the founder and president of The Celebrity Source, an organization that has been […]
Several years ago, I found myself standing in the middle of Westminster Abbey wondering how I was lucky enough to get there and why I had not taken all my classes abroad. During high school, I was given the opportunity to join my fellow honor students in taking a British literature course in England. I jumped at the opportunity but […]
The benefits of getting involved in a Student-run Firm are plentiful. From networking opportunities to bulking up your portfolio and gaining leadership experience, joining a firm that focuses on professional development will better prepare future PR practitioners. Founded in 2008, PRowl Public Relations is Temple University’s Student-run Firm. Here are some ways we, as PRowl PR’s Directors of Public Relations, […]
When I was offered a position as a full-time lecturer at California State University, Fullerton, six years ago, I was notified that the PRSSA executive board had already elected me to serve as their Faculty Adviser. Though I did not know any of the board members, I had been recommended by the outgoing adviser, a mentor and former professor of […]
After the release of Taylor Swift’s latest album, “Midnights,” I’ve realized that she is a PR genius. On Sept. 21 — one month before the release of “Midnights” — Swift posted a video on TikTok of her using a bingo roller cage to reveal the track titles. In this video, it was revealed that track 13 is titled “Mastermind.” She called this series of videos […]
The holidays will always be the biggest shopping season of them all. Regardless of whether you participate in the festivities or roll your eyes when Christmas items roll onto shelves in October, Black Friday is the most notable shopping occasion of the season and serves as a renowned tradition for retailers and consumers alike. Despite its consistent success, the nature […]
The most wonderful time of the year is approaching: the holiday season. If you’re unsure of what I mean by this, I am talking about the period between Thanksgiving and New Year. Still, it’s up for debate if this is actually the most wonderful time of the year. For those in the PR industry — especially the product PR industry […]
Sports and a career in public relations may have more in common than you might initially think. Being an athlete provides many valuable lessons in life: focus, discipline, risk, and reward. I’ve found that many of these sports lessons can also be applied to a public relations career Practice is the key to success. Have you ever heard the saying […]
