Having a mentor in the public relations industry is essential to success. Having a mentor, and being a mentor, can also be one of the most rewarding professional and personal experiences. Mentorship presents an opportunity for personal growth and professional development, but how are these relationships formed? Where can you find mentorship opportunities? What should a mentor embody? What value […]
This article originally appeared in the September issue of Public Relations Tactics. “It used to be that you’d go to college, maybe go to graduate school and you’d be done — along with some professional development along the way,” said “There Is Life After College” author Jeffrey J. Selingo. “But now, you have to constantly be in a learning mode, and […]
Amid the ambitious agendas of Chapters, Student-run Firms and committees, the scales of time tip and downtime becomes a distant memory. Throughout the course of the year, the need to re-energize, refocus and reconnect becomes essential to success. What is the best way to motivate members and make a significant impact? Volunteer. Volunteering epitomizes the PRSSA mission of enhancing education, […]
The beginning of a new school year is prime time to try new things, get involved in extracurricular activities and establish a routine. This time of year, you aren’t yet fatigued by classes and have energy for the semester ahead. If you haven’t already, I challenge you to become a PRSSA member by joining an established Chapter at your college […]
Ethics are the backbone of our Society and profession. As students and rising professionals, we have a responsibility to ourselves, our co-workers and our clients to live up to the standards of a values-based profession. By investing time and energy in ethics-related programming for our classrooms and workplaces, we are properly preparing the next generation of public relations practitioners for […]
As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can we as students begin to […]
Thank you to everyone who participated in our 2016 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, National Conference Coordinator Hannah Riffle (tweeting from @h_riff) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “National Conference Twitter Chat […]
Diversity Month is a month dedicated to celebrating and embracing diversity within PRSA and PRSSA. In an effort to understand more about the role of diversity in organizations, I contacted Dr. Cheryl Jenkins, associate professor and graduate coordinator at the School of Mass Communication and Journalism at The University of Southern Mississippi and co-author of ”Race and Media: Critical Perspectives.” “When […]
Between internships, blogging and planning for the upcoming year, public relations majors rarely get a break. However, we do get an unwanted break from our PRSSA pals during the three long summer months. When August rolls around, we all inevitably hit that summer lull and start itching for classes to start. And the one thing more exciting than taking that […]
The transition from college to the real world can be really scary You now have to worry about paying bills, finding a full-time job in your desired career field — the list goes on and on. One of the most valuable resources for young public relations professionals during this time is PRSA — PRSSA’s parent organization. PRSA was chartered in […]
