Public relations has come a long way from Eduard Bernays, political propaganda and even the press release. We’ve watched it take on the role of social media manager, integrate with marketing, advertising and other communications, as well as dive into the rise of influencers. Today, PR primarily focuses on digital over print. We have been living in the digital age […]
Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is […]
As a student in the public relations industry, I have become consumed with all things social media. I find myself drawn to brand identities and taking a behind-the-scenes peek at how a company can be successful in the social media space. One avenue that I have always found particularly fascinating is influencers. As someone who has been influenced by these […]
PRSA 2017 Chair Jane Dvorak, APR, Fellow PRSA has driven communications programs for some of the largest nonprofits. She has used her “thematic planning” concept to boost client programs that have resulted in media coverage in National Geographic and garnered multiple local and national awards. She uses her 30 years of experience to help organizations gain new focus and direction […]
Are you looking for an internship? Are you interested to see what internships are available in your hometown? Want to learn more about an exclusive PRSSA National member benefit? Tune in to this podcast, “PRSSA Hidden Gem: Internship Center” to learn about this career development opportunity here.
Heather Whaling, CEO and founder of Geben Communication, takes the German root of her company’s name to heart. Geben, which means “to give,” focuses on providing its employees with a quality work experience. She also focuses on this meaning throughout other aspects of her life. Heather is an advocate for women and girls in the workforce, as well as the […]
In an effort to break down barriers and the cynicism fueling the country, Starbucks debuted “Upstanders,” its first original content podcast series that aims to inspire Americans to focus on what brings us together using kind acts of compassion and humility. “Upstanders” features 10 stories about 10 people going above and beyond to help inspire positive change in their immediate […]
PRSSA Podcast host Austin Malcolm discusses the importance of getting PRSSA alumni involved in Chapter programming and activity. He also explores the topic of teaching ethics in PRSSA Chapters. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How are you getting your alumni involved? How are you teaching ethics? Austin […]
Recruitment is a key skill for every PRSSA Chapter to have. PRSSA Podcast host Austin Malcolm explores the importance of recruitment including membership diversity and helpful tactics to increase Chapter size. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How important is recruitment to your Chapter? What creative ways does your Chapter use to recruit? […]
