Click. Open Email. Move to Spam. Delete. Next. Click. Open Email. Move to Spam. Delete. Next. It is inbox overload in the first 60 seconds of a journalist’s workday. From follow-ups to bizarre requests, reporters are inundated with messages that most of them are not even interested in covering. Over time, their tolerance fades for wayward story pitches. I hate to break […]
You cross your fingers and hit send. Another uniform round of email press releases has been sent to reporters, and you’re hoping that someone will be interested. However, you’ll need more than a little luck for your pitch email to earn a media hit. The reporters who receive your pitches decide whether or not your story makes it to print, […]
Attending “So You Want to be a PR Pro?” was very exciting for me as a California State University at Fullerton student. Having had such an incredible experience at our previous activities, my expectations were high. Sink or Swim -– Pitching Like a Pro The first segment, “Sink or Swim” offered several incredible options, making it hard for many of […]
