Since 2006, PRSSA has provided an opportunity for college students interested in public relations, but without a university Chapter, to join the Affiliate program. Through Affiliate membership, students gain access to numerous benefits enjoyed by Chapter members. If you are a current Affiliate or considering joining PRSSA, here are some tips to make the most of your membership: Build your […]
Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]
Branding is one of several foundational pillars that makes an organization go from great to exceptional. The practice insures and promotes consistency of written and visual elements across all platforms—both traditional and digital. With more than 300 Chapters, keeping a consistent brand across all Public Relations Student Society of America (PRSSA) is a challenge. It is for this reason that […]
Thank you to everyone who participated in our “Leading Chapter Growth” Twitter Chat. Specifically, we’d like to thank our co-hosts Vice President of Chapter Development Chris Bonelli and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on December 3 at 9 p.m. ET for the next PRSSA Twitter Chat: “Do it the WRITE Way” with Publications […]
PRSSA Podcast host Austin Malcolm discusses the importance of getting PRSSA alumni involved in Chapter programming and activity. He also explores the topic of teaching ethics in PRSSA Chapters. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How are you getting your alumni involved? How are you teaching ethics? Austin […]
Applying for Chapter awards should never be an intimidating process. Since chartered in 2010, the Utah Valley University (UVU) PRSSA Chapter has developed a formula for Chapter success, which has led UVU PRSSA to earn three Star Chapter Awards for the last three years running. This guide can help your Chapter earn its next — or first — Star Chapter […]
Recruitment is a key skill for every PRSSA Chapter to have. PRSSA Podcast host Austin Malcolm explores the importance of recruitment including membership diversity and helpful tactics to increase Chapter size. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How important is recruitment to your Chapter? What creative ways does your Chapter use to recruit? […]
Monthly #PRSSA Twitter Chats are opportunities for you to stay in contact with your PRSSA colleagues and interact with professionals. Every month, #PRSSA chats focus on a variety of topics relevant to students from every Chapter. These chats, however, should be more than individual experiences. We encourage your entire Chapter — every member — to participate and make their voices […]
Since PRSA and PRSSA are national organizations, it makes sense that distance is a factor that many of our Chapters deal with when it comes to forming connections with professionals across the country. My Chapter at the University of Wisconsin-Stevens Point is over two hours away from our sponsor PRSA Chapter, and the other two PRSA Chapters in Wisconsin are […]
Getting the word out about your Chapter on-campus and in the community is absolutely vital in order to have a successful year. Promotion, if done correctly, provides the necessary interactions with prominent campus leaders, boosts membership and establishes mutually beneficial relationships with local organizations. These goals, however, can be difficult – especially if your Chapter is young or unknown. Promote your […]
