June has finally rolled around, and for many students that means summer vacation. Sure, summer vacation is great, but communications students have something else to look forward to: the latest edition of the AP Stylebook. New to Progressions this year are AP Style and PRSSA Style Guide quizzes. Questions will cover word usage, spelling, grammar and punctuation as laid out […]
Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know nothing about. Learn about the […]
With participation in student-run firms and internships taking precedence in the “free time” of public relations majors, writing for your school’s newspaper may seem like a waste of time, but I assure you it is not. This past year, I served as an editor of my school’s student newspaper, the Yellow Jacket. Through this experience, I gained a lot of […]
[View the story “January Twitter Chat: Write Right — Improve Your Writing Skills and Get the Job” on Storify]
Branding is one of several foundational pillars that makes an organization go from great to exceptional. The practice insures and promotes consistency of written and visual elements across all platforms—both traditional and digital. With more than 300 Chapters, keeping a consistent brand across all Public Relations Student Society of America (PRSSA) is a challenge. It is for this reason that […]
