You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, I’ve come up with a […]
College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every company, big and small, has […]
A room of future industry leaders chatter about their Chapter experiences and Student-run Firm campaigns when Heathere Evans, president of Pivot, Inc., takes hold of the room. Her charisma feeds off the student energy as she dives into her passion. Emotional Leadership is a scientific practice. With repetitive thoughts and mindful thinking, Evans shares that your brain will develop into […]
Three students from the St. John Fisher College PRSSA, Tom Proietti Chapter in Rochester, NY, attended the Stockton University Chapter’s panel “Taking the Lead in Professional Development: Successful Networking in the Local Community” on Friday, October 18 at the PRSSA International Conference in San Diego. Below, the student attendees recap their key takeaways: Elizabeth Beach Senior, Media Management Major St. […]
Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]
First impressions can be a key component to whether you get a job or not. You may have worked a retail job or in food service when you were in high school. Those interviews may not have been as demanding. But for college students, the interviews you are doing now may very well lead to a life-long career. That is […]
With great resources comes great responsibility. LinkedIn is a great way to interact with your professional contacts but if you don’t use it wisely, you are likely missing out. So what can we do as future PR professionals to ensure we are building a LinkedIn profile that will help us get the job once we walk across that graduation stage? […]
If you have 0–30 members in your PRSSA Chapter, congratulations, you have what is considered a small Chapter! While low numbers can be intimidating and concerning at times, it does not mean your Chapter is any less than those who have 50 members and beyond. Small Chapters can conquer incredible things with the right determination and dedication. The core group […]
It is important to make a major step in your career in your early ages because your academic years are about to end faster than you think. Likely, you have heard before that you must get some work experience before you jump into the world of work. Later you will thank yourself for putting your career first, because it will […]
It is time we all take an honest step for transparency in the job search realm for young professionals. To the recent graduates or soon-to-be graduates, I hope this message finds you all well. After much thought and consideration, it is time to discuss the not-so-glamourous parts of post-grad life. To begin, this post is coming from a place of […]
