PRSSA Below the Border

PRSSA Below the Border

As Vice President of External Affairs, one of my favorite responsibilities is our international Chapter outreach. The Society currently has three international Chapters — Argentina, Colombia and Peru. Each was asked to give a brief summary of what public relations is like in their country and a little bit about their Chapter. I hope that through reading each one you […]

Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]

Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]

Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the digital age, most artists would […]

Considering a 6-month Internship?

Considering a 6-month Internship?

There are many public relations companies that offer six-month internship programs to students. These are a good opportunity for undergraduates and graduates to hone their skills and expand their knowledge. These companies have a wide network of clients who work in various industries such as cloud technology, enterprise security, financial services technology, healthcare, innovation, corporate reputation, transformation and consumer products […]

Community From Tragedy [National Conference Recap]

Community From Tragedy [National Conference Recap]

Special Session: Community From Tragedy: The Story of the Boston Marathon Bombing Presenters: T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor Recep: In this session, we gained a first-hand perspective on the tragedies that struck the Boston community on April 15, 2013 and how from a tragedy can rise a new-meaning. While communicating during these times is essential, the […]

White Hats On! Navigating Crisis Communications [National Conference Recap]

White Hats On! Navigating Crisis Communications [National Conference Recap]

Session: Mitigating and Gladiating: Crisis Management Presenter: Judy Smith, Founder and President of Smith & Company Recap: Olivia Pope, the main character of the hit television drama Scandal, is an inspiration to countless aspiring public relations professionals. In the moments when we must handle crises, many of us do as Olivia and her team at Pope & Associates do—we put […]