Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]
On April 15 and 16, PRSSA National held its annual Leadership Assembly, where leaders of PRSSA Chapters around the country gathered to learn more about leadership and networking with their peers. This was also a chance for members to meet the PRSSA 2021–2022 National Committee. To start off the Assembly, networking began in a virtual conference room, where there were […]
Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]
“Neither snow, nor rain, nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While not official, this creed has long been associated with the United States Postal Service. Delivering over 400 million pieces of mail each day, the USPS is an essential component of America’s critical infrastructure. Since production began in 1987, the Grumman Life Long Vehicle has been […]
The much-awaited Boston University PRSSA District Conference dubbed “PR Advanced Powered By Purpose”, was held virtually on Saturday February 20, 2021. With about 50 students in attendance, the conference aimed to bridge the gap between industry professionals and public relations students who wish to pursue successful careers after school. There were 14 conference speakers drawn from various industries to address […]
The Combatting Misconceptions and Overcoming Challenges Confirmation Panel, celebrating Native American Heritage Month, was an eye-opening conversation about the obstacles, experiences and stereotypes Native Americans encounter in the media and in the public relations field. When I first saw this panel advertised on Twitter, I was immediately intrigued. I had never seen PRSSA or PRSA do an online event like […]
With the weather getting cooler and holidays approaching, it is that time of year where we are about to find ourselves inside more with a little extra free time. Instead of watching Netflix for countless hours, we could spend our time learning about how to get ahead in the ever-evolving public relations industry. Here are four books by industry leaders […]
This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. 2020 has proven to be a truly special year. Worldwide pandemic. Social justice. Disinformation. For future public relations professionals, a ton of uncertainty. ICON 2020, PRSA’s first-ever virtual […]
Diversity is a discussion that comes and goes. Earlier this year the death of George Floyd, Breonna Taylor, Daniel Prude, and many others within the Black community sparked protests in the United States, followed by a burst of support around the world. This became an unavoidable topic within the corporate world as organizations across all industries joined in on the […]
One of the great things about pursuing a career in public relations is the opportunity to work with some of your all-time favorite brands in an industry you love. For those of you who know me, my favorite industry is without a doubt the video games industry. I hope to one day use my storytelling talents to support my favorite […]
