TikTok has been taking the world by storm within the past year, and many creators have figured out ways to use the app to their advantage. Creators have been using this app to promote themselves and their future projects. These videos of self-promotion then pop up on many people’s “For You” pages within the app, and gain a lot of […]
One of the great things about a career in public relations is the ability to work with some of your favorite brands as you help them on their next chapter. For many of us, working for our dream brands may seem like a far-off career goal. For others, like Haley Elizabeth Williams, a senior at Temple University and director of […]
In the process of attaining my public relations degree, I’ve been exposed. Not in the way you’re thinking, though. The public relations program at Central Michigan University requires a diverse course load. My classes include graphic design, journalism, broadcasting and even business. I’ve learned how to work and be comfortable in Adobe Creative Cloud applications because of my school’s course […]
August 2020 is upon us. Students are heading back to class, Wendy’s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer “Finger Lickin’ good.” The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications Subcommittee. See some of our […]
The 2020–2021 PRSSA school year has officially begun, and that means the return of Twitter chats. The first Twitter chat of the year was hosted by Katy Belanger, PRSSA National vice president of digital communications. The chat, titled “#WeArePRSSA: PRSSA Benefits and Best Chapter Practices,” highlighted member benefits and united PRSSA members from across the world to discuss how we […]
Ever wondered why Budweiser’s “Wasssup” campaign is one of the most iconic campaigns of the 21st century? Or why Nike’s “Just Do It” campaign is still one of the most memorable marketing campaigns although it was launched as far back as 1987? If you think integrated marketing communications (IMC) is not such a big deal, think about all the enormous […]
When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I met with UofSC’s PRSSA Faculty […]
In a perfect world, students would complete a paid internship in their junior or senior year of college and then receive a full-time offer from the employer they have been working for. But that’s not always the case for students majoring in public relations. In several cases, PR internships are unpaid. While it’s true that unpaid internships are in decline […]
Finding an internship — or even a job — during the COVID-19 pandemic has not been easy. I’m still trying to find my first internship as a junior. With all of this in mind, one has to wonder, “how do you stay calm in this situation?” “I need an internship to graduate college, so what can I do?” Below are […]
The Public Relations Student Society of America (PRSSA) has provided many amazing opportunities to students worldwide. A big part of PRSSA is the professional development members acquire from both the Chapter and its Student-run Firm. Student-run Firms are essential to the growth and development of students due to the hands-on learning experience. My passion stems from being involved in 1804 […]
