As a new professional, I never expected to start a business. In fact, the mere thought was terrifying. I knew I still needed to prove my worth in the industry and was worried what seasoned professionals would think of a new graduate trying to squeeze yet another company into the market. As I gave myself a chance to consider the […]
Branding is one of several foundational pillars that makes an organization go from great to exceptional. The practice insures and promotes consistency of written and visual elements across all platforms—both traditional and digital. With more than 300 Chapters, keeping a consistent brand across all Public Relations Student Society of America (PRSSA) is a challenge. It is for this reason that […]
When I was applying for jobs, I knew my professional development would greatly influence where I would end up. I loved my experiences with PRSSA and the opportunities the Society gave me, from friendships to connections to learning more about the profession. When you graduate, your professional development journey doesn’t end—it continues. By taking advantage of PRSA’s Associate Membership and the New Professionals […]
Thank you to everyone who participated in our “Leading Chapter Growth” Twitter Chat. Specifically, we’d like to thank our co-hosts Vice President of Chapter Development Chris Bonelli and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on December 3 at 9 p.m. ET for the next PRSSA Twitter Chat: “Do it the WRITE Way” with Publications […]
This post is part of a series of “Lives of New Professionals” guest posts for Progressions. The first PRSSA event I ever attended was the National Conference in 2011. I remember being brilliantly intimidated by the crowds of competing public relations majors who helped me remember that I had so much more to learn before I was ready to graduate. […]
One of the goals of PRSSA is not only to cultivate the next generation of leaders, but also breed new ones. Some people go through college not knowing what they want to do until mid-way through their junior year. Others have an idea, but aren’t sure of the opportunities that are available to them. When you realize what your calling […]
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. In one of the final professional development sessions of the PRSSA 2013 National Conference, Michael Smart, principal of MichaelSMARTPR, shared “The New Secrets of Media Pitching Success.” Twenty-first century digital world media relations has changed dramatically from what it used to be. […]
![FlyGirl Gives YOU “The Permission to Engage” [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/11/10676995076_4dabcd0913_c.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. “Acknowledge the obstacles, but don’t give them power!” This powerful quote was a cornerstone for Vernice “FlyGirl” Armour’s energetic message Monday morning at the PRSA 2013 International Conference. FlyGirl’s unique insight derives from her experience with breaking the status quo to become […]
![PR and Big Data: Using Smart Data to Communicate [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/BigData.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]
![Entertainment Public Relations Enthralls and Entices PRSSA Students [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/photo-1.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Tammy Golihew, senior vice president, publicity, and Jeff Tobler, director, worldwide TV publicity from Warner Bros, and Damian Holbrook, senior writer from TV Guide Magazine did an amazing job reaching out to PRSSA students and making them feel valued during their National […]
