There’s a misconception in our society about public relations. Most people don’t know what it is, so their conceptions of the profession are all over the place. All public relations students have experienced that awkward moment when you’re stumbling over your words at the family Thanksgiving table trying to explain how public relations has evolved beyond “spin.” Maybe people’s ideas […]
Thank you to everyone who participated in our new professionals Twitter chat Wednesday evening. Specifically, we’d like to thank our co-hosts, the PRSA New Professionals Section (tweeting from @PRSANewPros) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. [View the story “Twitter Chat: Ask New Pros” on Storify]
You’ve put in the work, you’re finals are in and graduation is finally right around the corner. You’re making your post-grad to-do list and checking it twice. Joining PRSA as an Associate Member should also be at the top of your to-dos. Why Join PRSA? As a graduating PRSSA member you likely already know that being a member of PRSA […]
The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, provocative question: Do companies and […]
This year I had the opportunity to serve as Chapter president after having been actively involved with Temple University’s PRSSA Chapter since 2013. Over the last three years, I have grown not only as a student but as a young professional, thanks to PRSSA. I have found PRSSA to be an organization that has benefitted me in more ways than […]
Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these people, and more importantly, what […]
You’ve turned in your final assignment. You’ve broken a sweat packing up your dorm or apartment and moving out. You’ve said goodbye to your college friends for the summer, as everyone heads their own way for the next few months. What’s next for a savvy public relations student leader like yourself? PRSSA Leadership Rally, of course! For the past two […]
When I was a student, I was obsessed with agencies. To me, it was always big news when a friend or someone in my network scored a job or internship with an agency. I’d quickly sit them down and dig for their secrets. How did they approach them? What did they do? Who did they talk to and how? And […]
