Networking plays an important role in public relations. Being good at networking can help land you your next job, gather information about an industry or introduce you to professionals who can offer advice about advancing your career. Here are seven ways to help improve your networking skills. 1. Attend as many events as you can. By attending national, regional and […]
So you’re halfway through your dream internship; now what? There are numerous ways to gauge how you are working — thriving — in your internship. The important thing is that you are measuring your work. Whether it’s for a resume, LinkedIn or end-of-internship evaluation, you should keep track of your accomplishments, challenges and goals. Set goals and manage expectations Goals […]
I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot of dollars. So, four months […]
When people think of New York City, the quintessential symbols come to mind: taxis, pretzels, rushing to work in the streets of Manhattan and sky-high office buildings. Terms often associated with NYC are “fast-paced,” “ever-changing,” “opportunity” and “stress.” Public relations has had a habit of matching NYC in some of its symbolism. The practice is constantly evolving to match new […]
Despite tendencies to differentiate skills and specialties in disciplines like liberal arts and sciences from skills in public relations, these disciplines are all connected. Communications professionals can, and should, borrow from these disciplines to achieve the most reach, impact and viability of their communications strategies and tactics. Borrowing a multidisciplinary approach from the field of public interest communications, public relations […]
If there is one thing that new public relations professionals and college students know well, it is coffee. Coffee is the fuel that helps us wake up and power through our busy days of social media managing, press release writing and event planning. It is rare to find a public relations person without their favorite cup of joe in hand. […]
When rules are created and the major social media players draw lines, innovative companies figure out ways to beat the system or use these new standards to their advantage by doing what has never been done before. One platform with restrictions is Snapchat. This social media platform is evolving and growing at such an accelerated pace that every business wants […]
You cross your fingers and hit send. Another uniform round of email press releases has been sent to reporters, and you’re hoping that someone will be interested. However, you’ll need more than a little luck for your pitch email to earn a media hit. The reporters who receive your pitches decide whether or not your story makes it to print, […]
In a world where global and cultural literacy is becoming increasingly important, public relations plays a vital role in various aspects of the international arena. From foreign diplomacy to domestic policy, it takes strategic communication skills to bring countries together and build support on both foreign and familiar soil. In alliances such as the European Union (EU), building mutually beneficial […]
With only four short years to gain the experience needed to enter the public relations profession, the pressure is on for undergraduates to enhance our skills, broaden our networks and determine which path we will take within the industry. Without the pressure of full course loads and extracurricular activities, summer is the perfect time to do just that. Don’t be […]
