Young PR Professionals Reach New Heights: Tips on Taking the Certificate Examination

Young PR Professionals Reach New Heights: Tips on Taking the Certificate Examination

As a marketing major and graduate, my pursuit of the Certificate in Principles of Public Relations was an enriching and rewarding experience, which provided me with a deep foundation in methodical thinking and an understanding of strategic communications. This knowledge has enhanced my ability to interact and engage others through meaningful and efficient messaging. More than ever, inundated with information at […]

Build Your Foundation: Three Crucial Career Buildings Blocks You Can Strengthen by Getting the Certificate in Principles of Public Relations

Build Your Foundation: Three Crucial Career Buildings Blocks You Can Strengthen by Getting the Certificate in Principles of Public Relations

Congratulations! You’ve made it this far, but this isn’t the end of your journey yet. There are three major things that you will need to have a strong career – Knowledge, Credibility and Confidence. Here’s how getting the Certificate in Principles of Public Relations can help build your foundation for a more successful career. Knowledge Let’s face it, you’ve slept […]

PeeR Mentoring

PeeR Mentoring

When you think of a mentor, you probably imagine someone established in their career with a keen sense of the PR landscape and a respectable list of connections. This past year, thanks to PRSSA, I’ve developed a different kind of mentor/mentee relationship—one with a peer and fellow Regional Ambassador. Lenie and I became fast friends after meeting in Boston for […]

Three PR Lessons Learned from “Stranger Things”

Three PR Lessons Learned from “Stranger Things”

Strange human experiments, Russian espionage or supernatural phenomena? What happens in the secretive National Laboratory in Hawkins, Indiana? These are the questions running through the minds of the citizens in the fictional town of Netflix’s smash-hit “Stranger Things.” Hawkins National Laboratory is a central aspect of “Stranger Things,” and those running the lab made quite a few PR blunders (among […]

Environmental PR Specialists’: The Modern-Day Superhero

Environmental PR Specialists’: The Modern-Day Superhero

Environmental issues are constantly being communicated. Everyone, all the time, is being affected by the environment but the question is who is communicating the environmental findings/issues happening daily?” While scientists are specialists in researching, most are not specialists in communicating their findings to the general public. This is where environmental public relations specialists become superheroes. Here is what you need […]

Finding a Mentor and Why You Definitely Need One

Finding a Mentor and Why You Definitely Need One

According to the Merriam-Webster dictionary, a mentor is “a trusted counselor or guide.” However, a mentor is so much more. Through my experiences, both as a mentor and mentee, the relationship you craft with this individual goes beyond that. This person becomes a coach, cheerleader, adviser, confidant and, hopefully, a friend. My mentors have led me to career opportunities, pushed […]