Search Engine Optimization, or SEO, is a strategic way to increase web traffic to your site. Google’s algorithm is known to consider the content of your website and external hyperlinks when determining your site’s positioning. Content in the first position of Google Search results receives over 25% of clicks and 3.8x the number of backlinks than the results in positions […]
PRSSA’s Career Development Month celebration continued with our January 2021 Twitter chat. Titled “Career Development Month – Distinguish Yourself”, this chat brought PRSSA students together to discuss how we all can take charge of our careers as we begin the new year. Highlights can be found below or at this link. Be sure to join us for our next Twitter […]
This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. 2020 has proven to be a truly special year. Worldwide pandemic. Social justice. Disinformation. For future public relations professionals, a ton of uncertainty. ICON 2020, PRSA’s first-ever virtual […]
In the process of attaining my public relations degree, I’ve been exposed. Not in the way you’re thinking, though. The public relations program at Central Michigan University requires a diverse course load. My classes include graphic design, journalism, broadcasting and even business. I’ve learned how to work and be comfortable in Adobe Creative Cloud applications because of my school’s course […]
The James Madison University Chapter of PRSSA has won five Star Chapter awards in a row, but it’s not the recognition that has meant the most to us. When you break down what it means to be awarded Star Chapter, you realize what it’s all about: giving back and making a difference. First of all, PRSSA National has done an […]
