It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the environment as possible, it leads […]
“Network, network,network!” every single PR professor, practitioner and student passionately preached into my ear. In my freshman year of college, I heard this verb so much I nearly grew sick of it. Sure, I thought I already knew what networking meant: to ambitiously introduce oneself to new people, to forge new, beneficial connections. But it wasn’t until I began realizing […]
By virtue of the job, public relations professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well mapped out communication strategies […]
Is it wrong to have different thoughts than another person? No, it is not. Yet, why do many cases end in a debate? One cause is the lack of respect for the other. I am sure that most of us know what this is about but not all of us implement it correctly when it comes to interacting with other people. […]
Hasta ahora las Relaciones Públicas son tomadas como una simple cortesía por parte de los comunicadores, la profesión se sigue “vendiendo” como una simple fachada para quedar bien ante otras empresas. Es momento de cambiar esa perspectiva. Muchos de nosotros, en algún momento, pensamos que las Relaciones Públicas son el simple ejercicio de vender una imagen para que el público […]
Over the past ten years, technology has changed drastically. Now more than ever, professionals are using technology in the workplace for a variety of daily tasks and ongoing projects. Below are three ways technology is shaping the modern office. 1) Increased Connectivity. Microsoft and Google’s suite of products allows for modern employees to work simultaneously within documents and spreadsheets. Rather […]
![Success Stories of Corporate Social Responsibility [PR in Peru; RC Recap]](https://progressions.prsa.org/wp-content/uploads/2018/08/Screen-Shot-2018-08-06-at-7.02.53-AM.png)
Session: Success Stories of Corporate Social Responsibility Presenters: Milagros Zamudio (Member of the Stakeholder Council of the Global Reporting Initiative) Miguel Narváez (Head of CSR and Sustainability at Cencosud) Leyla Perea (Head of the Fundación Telefónica Volunteers programme) Ricardo Cuba Garcia (General Manager of CTC Consultants) On the last day of the Conference, we had the pleasure to hear from some […]
Do you remember the 2015 Extra Gum commercial? What if I asked, “do you remember the Extra Gum commercial where two kids fall in love?” If you’ve seen the commercial, then it probably feels like a story you could never forget. That’s because our brains love stories. Stories actually engage more parts of the brain, which means you are more […]
Looking for an organized way to plan a professional PR event without forgetting anything? Follow this 10-step guide to ensure you include every necessary aspect in your plans. This will blow your client away and help to ensure that you achieve all of their goals. Public Relations is a process so you need to have a plan. The first step […]
As a soon-to-be college graduate (I see you, May 4, graduation day), I feel like I am entitled to pass on a few words of wisdom and advice to you upcoming seniors. These past four years have flown by (cliché I know but true). Looking back on my college career, there are aspects I know I took full advantage of; however, […]
