The Millennial Preference for Companies Doing Well by Doing Good

With more emphasis than ever on the importance of corporate ethics, the millennial generation has motivated companies to start actionable, sustainable and transparent corporate social responsibility (CSR) initiatives. Millennials — people aged 18 to 35 — represent more than 25 percent of the U.S. workforce and are projected to make up 50 percent of the workforce in 2020, according to […]

4 Takeaways from Game of Thrones

Few TV shows have as much cultural influence as “Game of Thrones” on HBO. Through the course of six seasons, millions of people have plugged into the captivating, hour-long show. Beyond entertainment, “Game of Thrones” teaches fans important professional lessons. Below I’ve identified a few helpful takeaways for public relations professionals. Honor your commitments The “Red Wedding” is a result […]

Public Relations Through the Lens of Manhattan

When people think of New York City, the quintessential symbols come to mind: taxis, pretzels, rushing to work in the streets of Manhattan and sky-high office buildings. Terms often associated with NYC are “fast-paced,” “ever-changing,” “opportunity” and “stress.” Public relations has had a habit of matching NYC in some of its symbolism. The practice is constantly evolving to match new […]

Benefits of a Multidisciplinary Approach to Public Relations

Despite tendencies to differentiate skills and specialties in disciplines like liberal arts and sciences from skills in public relations, these disciplines are all connected. Communications professionals can, and should, borrow from these disciplines to achieve the most reach, impact and viability of their communications strategies and tactics. Borrowing a multidisciplinary approach from the field of public interest communications, public relations […]