The Four Agreements by Don Miguel Ruiz is a short and sweet book about living your best life. Ruiz highlights four main agreements that we must hold ourselves to in order to achieve greatness: Be impeccable with your word, don’t take anything personally, don’t make assumptions, and always do your best. Though we should implement these four agreements in our […]
Burnout is “exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration,” according to Merriam-Webster. If this definition applies to you, you’re not alone. College students across the globe recently concluded that 2020 has been the most challenging and mentally-exhausting year to date due to the pandemic. Virtual schooling led to countless hours […]
“Do what you love and love what you do” is one cliché that I have found to be accurate. However, I feel that it does have to be altered to “be a fan of what you do.” That’s right, a fan. The past few years of my life have been marked by music, more specifically, being a music fan. This […]
There is a phrase in the collegiate world that claims, “The best way to learn is to do.” I couldn’t agree more. Completing internships is one of the best ways to develop skills in any field, especially public relations. Working with real clients and deadlines provides students with the best possible, real-world experience in addition to college courses. Because the […]
What do you expect going into an internship? Internships are a big deal. Before you dive right into one, it’s important to acknowledge what you’re expecting. What I expected. Even with knowing each internship works differently, I thought I would have the stereotypical internship experience and would be making coffee, fetching snacks, grabbing lunch, running all sorts of errands. Even […]
For public relations professionals working in an agency, tracking hours can be one of the most grueling tasks of the gig. Using a stopwatch or even worse, guessing/estimating your hours of work after your day’s work can lead to confusion for you and frustration for your clients. Luckily, like almost everything else in 2021, there’s an app for that, and […]
Flexibility is arguably one of the most important qualities that a public relations professional can have. A PR professional must be responsive to changes in the news while generating content that captures these ever-changing stories. A professional must also be flexible in regard to changes in the workplace. I have recently come to appreciate the trait of flexibility after my […]
COVID-19 created many challenges for everyone, especially college students. We are expected to prepare for our future through classes, extracurriculars and securing internships. Now the pandemic has disrupted everything, sending us on a different trajectory. With the virtual world evolving and companies cutting employees and internship opportunities, how do we make ourselves stand out and secure employment? Get Involved One […]
If you don’t have any or much work experience, chances are, you are likely to feel incapable and “unworthy” of landing an internship or even a full-time job. However, you may be losing sight of some experience or skills that could be classified as “relevant” for the opportunity you are seeking. Finding that competitive advantage even without a company name […]
This article offers reflections from various PRSSA students who participated in “Partners for Diversity: The Internship Preview” a collaborative program created by PRSSA and FINN Partners. To learn more about the program, see part one of our coverage here. Giselle Gallegos — California State University, Fullerton My recent participation in the FINN Partners x PRSSA Partners for Diversity program was […]
