As someone who is eager for a career in public relations, thinking about where the industry will be in years to come is fascinating, but also poses lots of questions. However, when Ray Day, the vice chair of Stagwell, spoke at ICON on Oct. 18, he painted a clear way of how we can currently think about the future with […]
Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]
It often happens to us that for different reasons, emotional and rational, we move away from the consumption of news, whether on television, radio or social networks. Don’t you feel that sometimes the news, especially political news, intoxicates you, makes you feel bad? Possibly yes. In contexts such as those of political campaigns, fake news and more, those involved in […]
As the summer draws to a close, a new semester approaches with new opportunities. Whether you’re starting your professional career, searching for an internship or gaining a leadership position, you’ll want to nail every interview you walk into. After a year of practicing myself, below are the best tips I have picked up for interviewing. Before the interview: Schedule a […]
As a rising senior, I’ve grown to enjoy books that make me feel more prepared for life after college. ‘The real world’, as we like to call it. One day this summer, I found myself roaming through the local Barnes and Nobles in search of an enlightening tale on how to be successful. When I saw ‘The Only Book You […]
“The currency of real networking is not greed but generosity.” I believe this quote to be true. Over the past month, I have experienced it firsthand. Like many college students, I began applying to numerous internships before my spring classes even ended. Unfortunately, I was not hired, and I was left wondering how I was going to utilize my summer. […]
Your personal brand is how people know or perceive you professionally, perhaps before they even meet you. It’s what people say about you when you’re not in the room. I am a tremendous advocate for personal branding, and I believe that it is one of the first things you should begin to develop when thinking about your career. Here are […]
What You Could Be Doing This Summer to Improve We’ve all been there — it’s summer, classes are out and you want to continue building your resume. If you don’t have an internship, what else can you do? The options for online learning opportunities are endless, but which ones are worth your time? I’m here to help. It’s important to […]
Video fluency is a skill set where an individual deeply understands the power and nature of videography. Being video fluent means communicators can accurately relay compelling stories to stakeholders. In an increasingly digital world, being video fluent is no longer an option, but a necessity for communicators. Too often brands, especially newer brands, post videos with poor camerawork, audio, or […]
Like many other students, I was not prepared for my entire life to become virtual in March 2020. As we approach over a year of everything being virtual, I am reflecting on what I’ve learned. While it has not been easy, there are a few things we can do to improve our virtual world. The first virtual experience I had […]
