Keeping Members Engaged During a Summer of Quarantine

PRSSA executive boards across the country typically have meetings or at least summer check-ins to prep for the upcoming school year. They’re working on gathering speakers, making social media plans, prepping topics for professional development sessions and of course brainstorming about recruitment strategies. Half of the battle of recruitment in the fall is encouraging members that joined last year to […]

#MeToo in the Gaming Industry

Recently, a wave of allegations surrounding abuse targeted towards women has hit the gaming industry, affecting everyone from Twitch streamers to YouTube stars and top executives at some of the world’s most highly-acclaimed publishers. For an industry that has traditionally been male-dominated, this is a huge wake-up call that some may consider long overdue. As Megan Farokhmanesh of The Verge […]

Newly Nationally Affiliated Student-run Firms share Best Practices

Rachel Kimmel, vice president of professional development, recently talked to a few Nationally Affiliated Student-run Firms to get the inside scoop on how their firms are run, what kinds of practices they use, how their firms are structured and more. Between Grehan Associates of Kentucky University and Titan PR of California State University at Fullerton, she was able to create […]

PR News Recap-June 2020

June has been a very active month for the public relations industry and society as a whole. The ongoing protests following the death of George Floyd have led to a movement that has forced companies and audiences alike to stop what they are doing, listen, and take a stand. This in addition to the ongoing concerns surrounding COVID-19 and two […]

High School outreach goes virtual during COVID-19

A Creative and Thoughtful Way of Giving Back PRSSA lists all the requirements to be named an outstanding Chapter. But, do we really know what it takes? It takes vast amounts of hard work, determination, and articulate communication, but mainly compassion and perseverance by students who are immersing themselves in their education and community. Obtaining the title of Star Chapter […]

How Mentors Guided GM Communications Coordinator to Dream Job

The difference between getting an internship at your top pick company and settling for one of your lower choices often comes down to knowing the right people. You’ve heard over and over again about the importance of networking and mentoring, but have you seen any real-life mentoring success stories? In a recent interview, Chris Bonelli, communications coordinator at General Motors, […]