Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and social media accounts with no […]
One of my first jobs was working for the Chamber of Commerce in the small town I grew up in. Here, I learned many valuable lessons and got an inside look at how businesses function. I saw numerous examples of how to be an effective leader and what not to say if I wanted to stay out of trouble. While […]
In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” orchestrating the company. The concept […]
We are very excited that this convergence of business, marketing and communications can take place in the heart of downtown Pittsburgh. A city that is quickly becoming an ever-growing nerve center of nationally distinguished public relation firms and standout leaders within their respective industries. Throughout the Forge Your Future Regional Conference, you will be able to hear from and interact […]
I’m trying to run the world. That’s what I tell myself. My philosophy is: If I aim to run the world, I have to start, at the very least, by running my world. I have to take control of my life and make decisions that ALWAYS benefit me and my cause. I take advantage of every opportunity I can, and once […]
The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was an advertising showdown. Brands compete […]
At the age of 12, Lindsay Lohan made her acting debut. In the years following her success with the movie “The Parent Trap,” Lohan became one of Hollywood’s biggest stars. But her success in the movie industry came to a halt in 2007 following her first arrest, according to Variety. Lohan was arrested five more times and her career seemed […]
As an aspiring Communications professional and a woman of color, I have undoubtedly had a different experience trying to break into the public relations industry. I personally understand the importance of fair representation and strive to be a part of the continued effort to diversify the industry through acts of inclusion. It is especially important to have diversity on all […]
This year, Temple University’s PRSSA Chapter is proud to be celebrating 50 years of networking, leadership and mentorship. To celebrate this milestone, it felt only right to go big with a regional conference this spring. In the past, we created a local conference to give Temple students of all majors and students from area schools the chance to meet local […]
Every year since 1986, just as the winter starts to take its hold on Michigan, people from all over the world flock to Cobo Center in the city of Detroit to see the latest and greatest in the auto industry. This year, on Jan. 16, members of Grand Valley State University’s (GVSU) Chapter of PRSSA were lucky enough to attend the North American […]
