For some brands, killing off a mascot or undergoing a significant change happens slowly and relatively behind the scenes because companies don’t want to receive bad feedback from their stakeholders. Things like the slow demise of Ronald McDonald or Dunkin’ officially dropping “Donuts” from its name are almost forced on a company by the public before a company officially gives […]
Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a motive for change. Melangton helped […]
One of the most advanced sports communication projects in recent history included a driving force of college students and PRSSA members. During the 2012 Super Bowl, social media command center volunteers included students from Ball State University, Indiana University-Purdue University-Indianapolis, Butler University and Campbellsville University. PRSSA members Sarah Janiga, of Ball State University, and Gerry James, of Campbellsville University, […]
