resources - Progressions

July 31, 2023

The Best Public Relations Practice is to Stay Away From Public Relations

Okay, not really. But there are a lot of missed opportunities when public relations pre-professionals and professionals ignore other disciplines. Diversifying your worldview. Communication and PR-focused education and resources give professionals and pre-professionals the outlets and technical skills to effectively communicate and organize messages. But other disciplines can help with understanding audiences that PR professionals are trying to reach. One […]

March 5, 2019

Utilizing the Diversity Wheel for Personal and Professional Development

February is Black History Month, which is bringing up conversations about race and diversity. However, the color of a person’s skin is not the only factor of what makes him or her diverse. Recently, I had the opportunity to attend the Alabama PRSA Chapter meeting where the Diversity Moment was a “Diversity Wheel.” The basics of the wheel are the […]

December 28, 2018

Dear Future Chapter Presidents

The thought of running a national, pre-professional organization on your campus may seem overwhelming and quite scary. While it will have its challenges, don’t let a little challenge discourage you from continuing and enhancing your Chapter. It will be one of the most rewarding experiences you will have during your college career. When I ran for Chapter president it was […]

November 25, 2016

Making Your Adviser Your Mentor

As members of PRSSA, there are a number of resources we have at our disposal. These resources come at the national, regional and local Chapter level. At the Chapter level, you are given two Advisers to work with: one Faculty Adviser and one Professional Adviser. Both are able to help guide you throughout your education and your time with PRSSA. […]

April 3, 2016

Planning For Success: Resource and Transition Training [National Assembly Recap]

Event: Planning for Success: Resources and Transition Training Presenters: Gary Bridgens, Vice President of Chapter Development Jenn Shafer, Vice President of Regional Conferences Veronica Mingrone,Vice President of Professional Development Heather Harder, Immediate Past President Tina McCorkindale, APR, National Faculty Adviser Recap: A panel of PRSSA National Committee members along with their National Faculty Adviser explained all of the resources available […]

February 13, 2015

Celebrate Public Relations with the Plank Center

Ten years ago, the Plank Center for Leadership in Public Relations was established and named after the “first lady of public relations,” Betsy Plank. The board of trustees at The University of Alabama established the Plank Center on February 4, 2005, to develop research, scholarships and forums that advance the ethical practice of public relations. The Plank Center has become […]

September 24, 2014

Tools That Every New Chapter Should Know About

Congratulations, you’ve been granted a charter to become a Chapter of the Public Relations Student Society of America! You and your team have worked for this, and after the initial excitement passes, you realize that it’s time to get to work. As a new Chapter, there is a long list of things to do on top of what regular Chapters […]

April 5, 2010

Tips on Executing a Campaign

PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company like Starbucks may seem overwhelming. […]

December 8, 2009

Resources for Student-run Firms

It’s no secret that student-run public relations firms around the country are growing and thriving. There are more than 100 student-run firms around the country and 15 of these are Nationally Affiliated. I wrote a guest post for Culpwrit giving advice for student-run firms, but wanted to expand the advice and point out additional resources. PRSSA offers several resources to […]

The Best Public Relations Practice is to Stay Away From Public Relations

Utilizing the Diversity Wheel for Personal and Professional Development

Dear Future Chapter Presidents

Making Your Adviser Your Mentor

Planning For Success: Resource and Transition Training [National Assembly Recap]

Celebrate Public Relations with the Plank Center

Tools That Every New Chapter Should Know About

Tips on Executing a Campaign

Resources for Student-run Firms

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