Vloggers, Bloggers and Influencers – The Big Brothers and Sisters of Social Media

Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these people, and more importantly, what […]

A PR Life Is the Life for Me: A Guide to Becoming Successful in the Professional World

East Carolina University hosted its first PRSSA Regional Activity, “A PR Life Is the Life for Me: A Guide to Becoming Successful in the Professional World.” The first keynote speaker was Elizabeth Schuler, a former ECU PRSSA Chapter President and an account executive at Garage Branding in Winston Salem, N.C. She described the transition from being a college student to […]