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August 8, 2016

The Revival of the #IceBucketChallenge

In the summer of 2014, #IceBucketChallenge was trending and over 17 million people dumped ice on their heads (or a friend’s) in the name of raising money for ALS research. This viral craze raised over $115 million and the funds did not go to waste. Two years later, the ALS Association has made a breakthrough and discovered a gene that […]

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Krista Watson PR Roundup 0
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