What is the Edelman Trust Barometer?

What is the Edelman Trust Barometer?

Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies.  Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]

District Conference Recap: PR Advanced Through the Eyes of a First-Year PR Major in a New PRSSA Chapter

District Conference Recap: PR Advanced Through the Eyes of a First-Year PR Major in a New PRSSA Chapter

One of the most important ideas to keep in mind throughout any personal, academic or professional journey is that there are always hidden learning opportunities. I recently attended a conference that hardened this idea and provided me with a combination of expected and unexpected new knowledge.  On Feb. 24, Boston University hosted the 2024 PRSSA Northeast District Conference, PR Advanced, […]