The stress of schoolwork, Greek life functions and simply everyday life can take a toll on college students. Now, imagine adding the pressure of being a college athlete who lives in the limelight every day. They strive to be perfect to protect their, their team’s and their university’s image. So, what do you do, as a PR professional, when they […]
As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]
Imagine you are working at your first public relations job. A news release needs to be drafted by the end of the night, you need to customize pitches for journalists, one of your clients is in the middle of a crisis and you are stressed out. Welcome to the demanding work of a public relations career. But, lucky for you, […]
With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses how public relations professionals need […]
On August 25, 2017, Hurricane Harvey set foot on Texas land, setting the record for the strongest hurricane landfall in the 21st century. It left many people homeless, countless properties damaged and more than 70 people have been killed from the tragic event. As a Public Relations professional, the question arises: did public relations professionals do a good job in […]
June 2016 was supposed to be a successful month for the Walt Disney Company. With the opening of the Shanghai Disney Resort and a new attraction featuring the popular animated film Frozen, Walt Disney Company employees planned to celebrate. Unfortunately, June turned into more of a disaster than a celebration. Since the Orlando, Florida, theme park and resort was founded […]
